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A Family Tradition in Fishing Excellence

A Family Tradition in Fishing Excellence

Embark on a journey through the rich history and enduring legacy of J.R.'s Tackle, a beloved family-owned business steeped in a passion for fishing. Founded in the 1960s while the family was immersed in the resort business on Lake Mille Lacs, J.R.'s Tackle quickly established itself as a trusted name in the fishing industry. With decades of experience and a commitment to excellence at its core, J.R.'s Tackle continues to uphold its reputation as a beacon of fishing expertise and innovation.


At the heart of J.R.'s Tackle is a dedication to preserving and sharing the time-honored traditions of fishing with generations to come. The family's deep-rooted knowledge and expertise in the industry have been passed down through the years, ensuring that each customer receives personalized service and expert advice. Whether you're a seasoned angler or a newcomer to the sport, you'll find a warm welcome and a wealth of fishing wisdom at J.R.'s Tackle. As a cornerstone of the fishing community, we take pride in providing a welcoming environment where anglers of all ages and backgrounds can come together to share their love for the sport.


As we look to the future, J.R.'s Tackle remains committed to upholding the values of integrity, quality, and customer satisfaction that have guided us since our inception. With each passing year, we strive to innovate and evolve, offering new products and services to meet the changing needs of anglers everywhere. Join us in celebrating the enduring legacy of J.R.'s Tackle and experience the joy of fishing like never before.